Our Clay Mask
Powerful. Gentle. Natural.
Cleansing re-imagined. Soaps, shower gels and shampoos clean the skin with surfactants — substances that dissolve dirt and fats by breaking up their surface. However, surfactants also destroy the natural skin barrier, which is also made of fats. The skin loses its natural protection, dehydrates and bacteria can penetrate. Our goal at Less is to thoroughly cleanse the skin while at the same time protecting the skin's perfect self-protection.
Bind instead of dissolve. Cleaning with our clay is fundamentally different from cleaning with surfactants. Instead of removing pollutants and fats by dissolving them, they are bound. This is done with the help of a special clay that has unique absorbent powers.
"Ghassoul" (pronounced: Rasul) is a millennia-old clay that only exists in the Moroccan Atlas Mountains. The clay is mixed with water and applied to the skin, where the fine clay particles dock to even pore-deep pollutants and fats. Due to a special characteristic in the Ghassoul’s surface structure, only excess fats are absorbed—the fine lipids that form the skin barrier remain on the skin. The skin's protective mantle stays intact and the skin retains its moisture and protective function.
Bentonite Clay - Bentonite Clay is composed of aged volcanic ash. It is unique in that it has the ability to produce an “electrical charge” when hydrated. When mixed with water, its electrical components change, allowing it to absorb toxins. Bentonite is thus often used to detoxify toxins, heavy metals, chemicals and other impurities from the skin and body.